Hurry! You're stuck in the elevator with your next customer. What do you say to them? What does your current website say to them? Can't think that fast? Well, if that's the case, that customer has probably moved on. You have only seconds for that customer to find what they want on your site in a manner that makes sense - to them. If they can't, competition is fierce, and they have plenty of other places to shop.
With millions of new pages being created on a daily basis, it can be a challenge to gain exposure for your post. Sometimes it can be beneficial to give your site a little marketing boost. This can be achieved by running a competition or giving away some merchandise. Companies encouraging people to follow them and retweet a certain saying is a common tactic on Twitter, especially in healthcare marketing. Of course, they include the hashtag of the promotion.
This has two significant benefits. Firstly, your hashtag and links are gaining significant publicity, which will create backlinks and hopefully direct traffic to your site. The other benefit is that you will be growing your follower numbers on your Twitter account.
There is no guarantee that your new followers will stay with you once the competition is over. However, that is your challenge to solve. Provided you interact with your new followers, and continue to provide value in your tweets, you should be able to retain the majority of your new adherents.
In essence one of your aims is to develop a tribe of people who are passionate about your subject matter. Ideally, they should actually look forward to the tweets you post. The quality of your followers is very important. Don’t ever try to game the system by buying fake followers. Google can detect this and may well penalize you in the long-term.